Seeking the Next Greatest Generation

By: Thomas Addaquay  |  January 17, 2018  |    |  4

Consider this your invitation to become part of an extraordinary movement transcending the bitter political divide and united in shared purpose blind to color, party and religion. We reach out not just to the young, but young of heart and young in spirit. To inspire hope with human, accessible solutions, not partisan rhetoric, and armed with a plan to do it.

The famed journalist Tom Brokaw is best remembered for his brilliant book The Greatest Generation; a chronicle of ‘ordinary people’ born in the early 20th Century. They were our grandparents and great-grandparents, living through world wars, depression and profound cultural change. Their perseverance, sacrifice and industriousness is an enduring example of intuitive faith in a greater good that sparked unprecedented industrial and technological progress bettering lives for all and, best of all, doing it inclusively and without prejudice.

Their selflessness won hard-fought freedom and opportunity for all of us that followed, but it can be fairly said we’ve bungled the treasure they meant as our legacy Today, the cost coming due is seen in the dark clouds threatening the habitability of our planet. Politics aside, life-altering climate change poses an ominous threat to future prosperity for the next generations; the millennials, post-millennials; their children and grand-children.

Surely that Greatest Generation expected better stewardship from us. And we owe the next Greatest Generation more than an apology for our short-sightedness and denial. We owe them tools to overcome all that and more. We see this as urgent, and not optional.

Because the next war is already raging, silently, all around us.

Marked not by political coups or by violent military campaigns, but by an assault on Mother Nature, and by a deep and dark political blindness to environmental annihilation.

Victory must be transformative; challenging and reimagining ill-fated, outdated paradigms as the Greatest Generation did over half a century ago. Requiring new strategies and rules of engagement, new technologies and software advances that redefine, raise the bar and usher in a new era of possibilities and sustainable social solutions. A future where people, not governments, solve problems as they liberate and protect the planet we all call home.

A battle fought in the hearts and minds of the capable and educated young people of the world, because they are the next Greatest Generation. Victorious not from bullets and bombs, but ingenuity, bravery, perseverance, sacrifice and devotion to our communities.

Introducing the Green X Prize

A global platform that challenges and rewards innovative thinkers for their ideas, products or sustainable solutions that promote wellness in their communities and more. Thinking beyond conventional, beyond the fossil-fuel economy, beyond existing technology and beyond what is and beyond even what might be to what can be.

Our objectives are lofty yet also obtainable, and they encourage creative innovation with purpose. We seek viable solutions going beyond governments and politics, independent of their funding, but are both financially profitable and environmentally sustainable.

Their innovations are voted on by the Green X Prize community members themselves.

Inspiring Invention Without Limits

We don’t pre-define problems or have pre-conceived expectations for these solutions. Instead, Green X Prize participants propose the sustainable system, product, technology or software innovation that answers the need they have identified, whether in their own neighborhood or halfway around the world.

We live in an age when a bucket of ice raised millions for a good cause within days. Our dream is for you to be that one person with one idea that changes the world, perhaps with only a Click. Today, technological innovation truly makes the impossible, possible.

The future is in your hands, we aim to provide a platform to inspire and reward as you claim your place in the Next Greatest Generation.

Green X Prize





Good one





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